7tv Rebranding
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Branding
7tv
Montreal - Moscow
Commissioned to reinvent Russia’s 7TV channel, I built a bold stop-motion world made entirely by hand - a tactile visual universe reflecting the channel’s DIY ethos.
Inspired by programming that taught viewers everything from cooking to building to travelling smarter, the handmade style celebrated curiosity, resourcefulness and the joy of making.
The idents were just one expression of an identity designed to spark creativity and autonomy.
Photo Credits: © Noé Sardet & Greg Barth
Alongside the stop-motion work, I developed the full brand system: a new logo, a flexible identity and an extensive on-air package including lower thirds, upper thirds, title cards, transitions, typography and colour palettes.
Every element echoed the channel’s DIY spirit — a modular, handmade language that adapted across formats while staying unmistakably 7TV.
The result was a cohesive identity with endless variations, all rooted in empowering viewers to create more themselves.