Symphony Of Repetition
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Commission by Massivart & JLL
Metrotown - Vancouver CA
To welcome the back-to-school season at Vancouver's Metrotown, Symphony of Repetition was a unique activation where the idea was to transform everyday school materials into extraordinary works of art, providing a communal space for visitors to connect with creativity and share their excitement for the upcoming academic year.
Photo Credits: © Lucas Inacio
→ 1’500 Rulers
→ 15’000 Eraser heads
→ 200 Pencil Cases
→ 120 Binders
3 weeks, 7’500 unique visits
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Lydia Van Staalduinen
Charlemain Productions
Dressed To The Nines
dCommission by Massivart & Carbon Leo
Royal Mount - Montreal CA
To kick off the holiday season at Montreal's first luxury mall, Massivart and I were invited to design a series of strikingly oversized Activations, solidifying the mall’s position as a premier luxury retail destination.
Our goal was to create a captivating, larger-than-life experience that would leave a lasting impression and elevate the festive atmosphere, blending art with the elegance of the season.
Photo Credits: © RM Noël
Moving away from the typical red and green Christmas iconography, each piece is a tribute to cherished memories, drawing inspiration from the nostalgic allure of rummaging through grandma’s jewelry box.
These installations transform the space into an elegant fusion of art and heritage, literally dressing the Royal Mount to the nines, and inviting viewers to rediscover luxury through a deeply personal lens.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & Carbon Leo
Production
Massivart
Phil Labrie
Lucas Tisné
Charlemain Productions
Hues Of Time
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Commission by Massivart & Sordo Madaleno
Andares - Guadalajara MX
Created to celebrate the 20 years of Andares in Guadalajara - and to augment the permanent mirror sculptures by Octavio Abúndez - this playful activation aims to visualise time as a moment of pure spontaneity and complete immersion.
Photo Credits: © Daniel PerezAs light and shadow bounce off these canopies to hit the ground, they create an evolving tapestry of color that constantly transform the landscape around them, inviting us to pause and bask in the enchanting glow they beam.
Arturo Navarro - General Manager at Andares
With this activation we’ve seen a real boost in foot traffic around the installation areas and the visual appeal of our spaces has improved significantly.
Alejandra Torres - Manager of Innovation & Brand at Andares
The mood among visitors is incredible - these installations light up faces with joy, excitement, and surprise. It doesn’t matter the age, language, or why they’re visiting, everyone feels the magic.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & Sordomadaleno
Production
Massivart
Phil Labrie
Amelie Benoit
Charlemain Productions
Harmony Hub
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Commission by Massivart & JLL
GTC Town Center - Vancouver CA
An underutilized, transient space between Guildford Town Centre’s parking lot and mall entrance is transformed into a peaceful oasis, inviting visitors to pause & relax.
With a central tree as a focal point, the newly designed plaza creates a welcoming environment where shoppers can unwind & connect in a vibrant, rejuvenated space.
Photo Credits: © Treeline Visuals
A circular bench with integrated table surfaces has been designed to nestle atop the existing concrete planter, enhancing both functionality and aesthetics - and extending to additional seating around the space.
Complementing this, an oversized staircase activation has been introduced to serve as an inviting focal point that draws the attention of passersby along the main thoroughfare.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Stella Marie Stellepis
Charlemain Productions
Play On The Plaza
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Commission by Massivart & JLL
The Amazing Brentwood - Vancouver CA
To celebrate the 2024 Olympics, playful seating and games were designed and installed to drive additional footfall to Brentwood’s outdoor courtyard, resulting in a bold pops of colour that invited people to unwind, play and connect.
Photo Credits: © Hue Photography
These modules were designed to feel like a playful dialogue with the outdoor plaza’s linear geometry - as if parts of the paving had extruded into bursts of vibrant colour, disrupting and enlivening the rigid grid.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Amelie Benoit
Charlemain Productions