Symphony Of Repetition
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Activation
Commission by Massivart & JLL
Metrotown - Vancouver CA
To welcome the back-to-school season at Vancouver's Metrotown, Symphony of Repetition was a unique activation where the idea was to transform everyday school materials into extraordinary works of art, providing a communal space for visitors to connect with creativity and share their excitement for the upcoming academic year.
Photo Credits: © Lucas InacioThe Problem
How to Highlight the Mall’s Back To School sales in a way that is both cost effective and engaging
Create additional dwell time in the Mall’s indoor courtyard and drive footfall towards it’s local vendors
The Solution
Make creative & tactile art installations directly from Back To School supplies, mostly from stock donated by the mall’s participating shops
Augment the Activations’s impact by including selfie-enticing backdrops and additional seating
Make creative & tactile art installations directly from Back To School supplies, mostly from stock donated by the mall’s participating shops
Augment the Activations’s impact by including selfie-enticing backdrops and additional seating
Augment the Activations’s impact by including selfie-enticing backdrops and additional seating
1’500 Rulers
15’000 Eraser heads
200 Pencil Cases
120 Binders
3 weeks, 7’500 unique visits
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Lydia Van Staalduinen
Charlemain Productions
Dressed To The Nines
dActivation
Commission by Massivart & Carbon Leo
Royal Mount - Montreal CA
To kick off the holiday season at Montreal's first luxury mall, Massivart and I were invited to design a series of strikingly oversized Activations, solidifying the mall’s position as a premier luxury retail destination.
Our goal was to create a captivating, larger-than-life experience that would leave a lasting impression and elevate the festive atmosphere, blending art with the elegance of the season.
Photo Credits: © RM Noël
The Problem
How to establish the newly opened Royal Mount as a Luxury Shopping destination
The Solution
Disrupt by turning the expected holiday decor into unexpected art installations
Disrupt by turning the expected holiday decor into unexpected art installations
Moving away from the typical red and green Christmas iconography, each piece is a tribute to cherished memories, drawing inspiration from the nostalgic allure of rummaging through grandma’s jewelry box.
These installations transform the space into an elegant fusion of art and heritage, inviting viewers to rediscover luxury through a deeply personal lens.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & Carbon Leo
Production
Massivart
Phil Labrie
Lucas Tisné
Landmark Creations / Atelier Escouade / Projet Fusion
Hues Of Time
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Activation
Commission by Massivart & Sordo Madaleno
Andares - Guadalajara MX
Created to celebrate the 20 years of Andares in sunny Guadalajara, this playful activation aims to draw attention to the mall’s upper garden while providing much-needed shade, turning the space into a colourful oasis that invites discovery, play and pause.
Photo Credits: © Daniel PerezThe Problem
The location has too much direct sunlight, resulting in little footfall & dwell time
People don’t necessarily notice the footpaths leading into the garden
The Solution
Create shade & turn heads simultaneously
Create colourful shadows to double the visual impact of the activation
Increase dwell time & footfall significantly
Create colourful shadows to double the visual impact of the activation
Increase dwell time & footfall significantly
Increase dwell time & footfall significantly
As light and shadow bounce off these canopies to hit the ground, they create an evolving tapestry of color that constantly transform the landscape around them, inviting us to pause and bask in the enchanting glow they beam.
Arturo Navarro - General Manager at Andares
With this activation we’ve seen a real boost in foot traffic around the installation areas and the visual appeal of our spaces has improved significantly.
Alejandra Torres - Manager of Innovation & Brand at Andares
The mood among visitors is incredible - these installations light up faces with joy, excitement, and surprise. It doesn’t matter the age, language, or why they’re visiting, everyone feels the magic.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & Sordomadaleno
Production
Massivart
Phil Labrie
Amelie Benoit
Hooks
Harmony Hub
d
Activation
Commission by Massivart & JLL
GTC Town Center - Vancouver CA
An underutilized, transient space between Guildford Town Centre’s parking lot and mall entrance is transformed into a peaceful oasis, inviting visitors to pause & relax.
With a central tree as a focal point, the newly designed plaza creates a welcoming environment where shoppers can unwind & connect in a vibrant, rejuvenated space.
Photo Credits: © Treeline VisualsThe Problem
Even with seating, the plaza doesn’t invite enough dwell time
The central tree and it’s shrubbery is mostly ignored by passersby
The Solution
Turn the space into a clearly defined and welcoming hub with additional seating and a clear brand identity
Design the bench to allow people to either face inward towards the tree, or outward
Use the circularity of plaza to enhance it’s overall architecture and central tree harmoniously through the design.
Turn the space into a clearly defined and welcoming hub with additional seating and a clear brand identity
Design the bench to allow people to either face inward towards the tree, or outward
Design the bench to allow people to either face inward towards the tree, or outward
Use the circularity of plaza to enhance it’s overall architecture and central tree harmoniously through the design.
A circular bench with integrated table surfaces has been designed to nestle atop the existing concrete planter, enhancing both functionality and aesthetics - and extending to additional seating around the space.
Complementing this, an oversized staircase activation was introduced to serve as an inviting focal point from to entice curious vewers on the main thouroughfare.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Stella Marie Stellepis
Charlemain Productions
Play On The Plaza
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Activation
Commission by Massivart & JLL
The Amazing Brentwood - Vancouver CA
To celebrate the 2024 Olympics and drive additional footfall to thier outdoor plaza, The Amazing Brentwood decided to broadcast the games there.
I was tasked with finding a way to create additional seating while getting thier clientelle excited about the event. The result is a series of playful game and seating modules that invite people to reclaim the plaza, disconnect and get directly get involved in the olympic spirit.
Photo Credits: © Hue Photography
The Problem
The outdoor courtyard doesn’t have enough footfall
No clear way to advertise the client’s wish to broadcast the Olympics
Not enough seating to entice people to watch the games there
The Solution
Create game modules to drastically enhance footfall and get people in the Olympic Spirit
Create playful seating modules to double the amount of dwell areas
Create a sport themed branding & wayfinding to draw attention to the event’s broadcasting
Create game modules to drastically enhance footfall and get people in the Olympic Spirit
Create a sport themed branding & wayfinding to draw attention to the event’s broadcasting
Create playful seating modules to double the amount of dwell areas
Create a sport themed branding & wayfinding to draw attention to the event’s broadcasting
These modules were designed to feel like a playful dialogue with the outdoor plaza’s linear geometry - as if parts of the paving had extruded into bursts of vibrant colour, disrupting and enlivening the rigid grid.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Amelie Benoit
Charlemain Productions