Apple - Start Something New
dVideo Art
Self-Commissioned
London - UK
Selected by Apple for its Start Something New campaign, Effervescence is a short film shot entirely on iPhone.
In order to suspend gravity itself, we built a custom rotating light-box rig with the phone and lights mounted to it - creating the illusion that nothing was moving but the contents of the box, thus allowing colour, material and motion to collide in floating harmony, without a single CGI effect.
Photo Credits: © Toby Howell
In tandem with the Apple campaign, I led masterclasses at Apple Stores in New York and London, showing how DIY creativity can thrive without expensive cameras or studios.
The workshops highlighted a simple truth: innovation comes from curiosity and resourcefulness, not equipment.
Vice Magazine
Stomach-lurching, defies explanation.
Fast Co