Dressed To The Nines    

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Activation

Commission by Massivart & Carbon Leo
Royal Mount - Montreal CA


To kick off the holiday season at Montreal's first luxury mall, Massivart and I were invited to design a series of strikingly oversized Activations, solidifying the mall’s position as a premier luxury retail destination.         

Our goal was to create a captivating, larger-than-life experience that would leave a lasting impression and elevate the festive atmosphere, blending art with the elegance of the season.



Photo Credits: © RM Noël

The Problem

How to establish the newly opened Royal Mount as a Luxury Shopping destination

The Solution

Disrupt by turning the expected holiday decor into unexpected art installations


Moving away from the typical red and green Christmas iconography, each piece is a tribute to cherished memories, drawing inspiration from the nostalgic allure of rummaging through grandma’s jewelry box. 

These installations transform the space into an elegant fusion of art and heritage, inviting viewers to rediscover luxury through a deeply personal lens.


        

Art, Creative Direction & Design

Greg Barth      
        

Commission

Massivart & Carbon Leo      
        

Production

Massivart      


Graphic Design

Phil Labrie      


Workshop Drawings

Lucas Tisné

Fabrication

Landmark Creations / Atelier Escouade / Projet Fusion






   London©    Greg Barth 2025