Dressed To The Nines
dActivation
Commission by Massivart & Carbon Leo
Royal Mount - Montreal CA
To kick off the holiday season at Montreal's first luxury mall, Massivart and I were invited to design a series of strikingly oversized Activations, solidifying the mall’s position as a premier luxury retail destination.
Our goal was to create a captivating, larger-than-life experience that would leave a lasting impression and elevate the festive atmosphere, blending art with the elegance of the season.
Photo Credits: © RM Noël
The Problem
How to establish the newly opened Royal Mount as a Luxury Shopping destination
The Solution
Disrupt by turning the expected holiday decor into unexpected art installations
Disrupt by turning the expected holiday decor into unexpected art installations
Moving away from the typical red and green Christmas iconography, each piece is a tribute to cherished memories, drawing inspiration from the nostalgic allure of rummaging through grandma’s jewelry box.
These installations transform the space into an elegant fusion of art and heritage, inviting viewers to rediscover luxury through a deeply personal lens.
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & Carbon Leo
Production
Massivart
Phil Labrie
Lucas Tisné
Landmark Creations / Atelier Escouade / Projet Fusion