Dressed To The Nines

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Activation

Commission by Massivart & Carbon Leo

Royal Mount - Montreal CA

To kick off the holiday season at Montreal's first luxury mall, Massivart and I were invited to design a series of strikingly oversized Activations, solidifying the mall’s position as a premier luxury retail destination.

Our goal was to create a captivating, larger-than-life experience that would leave a lasting impression and elevate the festive atmosphere, blending art with the elegance of the season.

Photo Credits: © RM Noël

The Problem

How to establish the newly opened Royal Mount as a Luxury Shopping destination

The Solution

Disrupt by turning the expected holiday decor into unexpected art installations

Moving away from the typical red and green Christmas iconography, each piece is a tribute to cherished memories, drawing inspiration from the nostalgic allure of rummaging through grandma’s jewelry box.

These installations transform the space into an elegant fusion of art and heritage, inviting viewers to rediscover luxury through a deeply personal lens.

© Greg Barth 2025