Easy Life x Fortnite

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Immersive Digital Concert - Video

Commissioned by Island Records & VCCP

Online exclusive experience via Fortnite

As part of the O2 stadium launch in Fortnite, I crafted an immersive & Interactive concert experience for Easy Life, expanding the visual vocabulary of their Life’s A Beach album.

I built a compelling narrative and virtual worlds for each song, taking players on a 20-minute journey through the album’s symbolic moments, which became Fortnite’s second most popular event of all time.

I Creative Directed the storyline, level design, and user experience, alongside Drinkwater Studios, and directed the video shoot to ensure smooth integration within Fortnite.

Photo Credits: © Stefan Yap & Joe Vozza

As a bonus to fans, playing the experience rewarded them with a free skin and exclusive content, inclusing a brand new track.

Level 1 - Pockets

The experience starts as players teleport into a modern loft to discover Easy Life as giants, peeking in through the windows as they perform Pockets in the most immersive and intimate way possible - pressed up against the glass panes.

As the song progresses water starts bursting into the room through the doors, forcing the band and the players to adapt to the changing environment.

Level 2 - Have A Great Day

After having been flushed down a giant toilet and spat out into the desert through sewage pipes, players can now enjoy an open world packed with easter eggs and hidden items.

Easy Life perform Have A Great Day through discarded TV’s and Tablets that progressively turn this scenic desert into a polluted landfill - a bittersweet contrast to the song’s theme.

Level 3 - Ocean View

Players slide down a landfill and into the mouth of a giant fish, discovering a cavernous and intimate setting where Easy Life perform Ocean View knee deep in water, seamlessly sharing the same space as the viewers.

Level 4 - Skeletons

For the track Skeletons, players are suddenly thrust onto hoverboards and invited to explore a surreal city that seems to bend onto itself.

Slow down to watch the band perform through the building’s windows, or speed up to rack in points by performing tricks & stunts in this contorted urban labyrinth filled with secret passages and bonus content.

Level 5 - Daydreaming

As we reach the highest point of the city, players are pushed up into the skies for a brief moment of euphoric levity, soaring around as they watch Easy Life perform Day Dreams on floating monoliths.

Every verse pushes the players higher up, as pink skies make way for cosmic nebulas that heighten the track’s emotional core.

Level 6 - Nightmares

But soon enough, levity turns into freefall as the players nosedive into the last level: a sunken drive through cinema playing Nighmares & inviting viewers to swim around while cars fall on them from the skies.

Fortnite’s new virtual concert might be its trippiest yet!

The Verge

This wacky and charming concert suits Easy Life’s bright, stoner bops down to the ground.

NME

© Greg Barth 2025