Hues Of Time

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Activation

Commission by Massivart & Sordo Madaleno

Andares - Guadalajara MX

Created to celebrate the 20 years of Andares in sunny Guadalajara, this playful activation aims to draw attention to the mall’s upper garden while providing much-needed shade, turning the space into a colourful oasis that invites discovery, play and pause.

Photo Credits: © Daniel Perez

The Problem

The location has too much direct sunlight, resulting in little footfall & dwell time

People don’t necessarily notice the footpaths leading into the garden

The Solution

Create shade & turn heads simultaneously

Create colourful shadows to double the visual impact of the activation

Increase dwell time & footfall significantly

As light and shadow bounce off these canopies to hit the ground, they create an evolving tapestry of color that constantly transform the landscape around them, inviting us to pause and bask in the enchanting glow they beam.

Arturo Navarro - General Manager at Andares

With this activation we’ve seen a real boost in foot traffic around the installation areas and the visual appeal of our spaces has improved significantly.

Alejandra Torres - Manager of Innovation & Brand at Andares

The mood among visitors is incredible - these installations light up faces with joy, excitement, and surprise. It doesn’t matter the age, language, or why they’re visiting, everyone feels the magic.

© Greg Barth 2025