Opulent Play
d
Commission by Massivart & Carbon Leo
Royal Mount - Montreal CA
To kick off the holiday season at Montreal's first luxury mall, Massivart and I were invited to design a series of strikingly oversized Activations, solidifying the mall’s position as a premier luxury retail destination.
Our goal was to create a captivating, larger-than-life experience that would leave a lasting impression and elevate the festive atmosphere, blending art with the elegance of the season.
Photo Credits: © RM Noël
Drawing on the whimsy of childhood nostalgia, this activation moves beyond the typical red and green themes - creating a bold, unexpected twist on the festive season. It’s a reimagining of tradition, encouraging visitors to experience the holidays through the lens of wonder and artistic expression.
Credits
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Graphic Design
Phil Labrie
Workshop Drawings
Lydia Van Staalduinen
Fabrication
Charlemain Productions