Symphony Of Repetition
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Activation
Commission by Massivart & JLL
Metrotown - Vancouver CA
To welcome the back-to-school season at Vancouver's Metrotown, Symphony of Repetition was a unique activation where the idea was to transform everyday school materials into extraordinary works of art, providing a communal space for visitors to connect with creativity and share their excitement for the upcoming academic year.
Photo Credits: © Lucas InacioThe Problem
How to Highlight the Mall’s Back To School sales in a way that is both cost effective and engaging
Create additional dwell time in the Mall’s indoor courtyard and drive footfall towards it’s local vendors
The Solution
Make creative & tactile art installations directly from Back To School supplies, mostly from stock donated by the mall’s participating shops
Augment the Activations’s impact by including selfie-enticing backdrops and additional seating
Make creative & tactile art installations directly from Back To School supplies, mostly from stock donated by the mall’s participating shops
Augment the Activations’s impact by including selfie-enticing backdrops and additional seating
Augment the Activations’s impact by including selfie-enticing backdrops and additional seating
3 weeks, 7’500 unique visits
Art, Creative Direction & Design
Greg Barth
Commission
Massivart & JLL
Production
Massivart
Phil Labrie
Lydia Van Staalduinen
Charlemain Productions